Braham Area High School

Instructor: Mr. Ferrin

Marketing Syllabus

Course Description:

Marketing introduces the concept of marketing and its function in the global economy.  Students will examine consumer behavior and ethics in marketing. Emphasis is placed on oral and written communications, mathematical applications, problem solving, and critical thinking skills as they relate to the marketing mix.

This course is designed to prepare students for employment of secondary education by enhancing experience, leadership and confidence in marketing. Marketing students will develop essential career preparation skills through technical and experiential education, as well as personal leadership opportunities.   It prepares students to advance toward higher education, as well as acquire immediate job skills.



Marketing Concept and Marketing Mix

The Marketing Plan

Global Marketing

Free Enterprise System

Communication/Interpersonal Skills





Pricing and Market Research

Product and Service Management

Rules and Expectations:

1. I will be prepared and in my assigned when the bell rings.

2. I will respect others’ rights and their property through my words and actions.

3. I will take excellent care of the classroom equipment and furnishing.

4. I will use the computers for course appropriate activities.

5. I will come to class with a good attitude and put forth my best effort.




Tests & Quizzes


100% point based

Grading Scale:

A+ 99-100

A 93-98

A- 90-92

B+ 87-89

B 80-86

B- 78-77


C 70-75

C- 68-69

D+ 66-67

D 64-65

D- 60-63

Course Objectives:

Upon completion of this course the student will be able to...

  • Explain the concept of marketing.

  • Describe how technology plays a role in product development and the marketing mix.

  • Defend the role of marketing in a free enterprise system.

  • Understands the concepts and processes needed to identify, select, monitor, and evaluate sales channels.

  • Communicate information about products, services, images, and/or ideas to achieve a desired outcome.

  • Determine client needs and wants and respond through planned, personalized communication that influences purchase decisions and enhances future business opportunities (develop a marketing plan).

  • Understands the concepts, systems, and tools needed to gather, access, synthesize, and evaluate information for use in making business decisions.

  • Understands the principles and tools utilized to determine and target marketing strategies to a select audience.

  • Assess personal interests, aptitudes and opportunities as they relate to careers in marketing.

Late Work:

Projects and Assignments handed in late will receive at most half credit.


1. Verbal reminder of the rule (move student if appropriate)

2. Meet with instructor after class to discuss behavior

3. Parent is contacted and student will create correction plan (during lunch or after school)

4. Detention

5. Failing Grade and permanent removal from class

Note* Level of consequence may depend upon the severity of the disruption

Cell Phone:

Cell phones must be used appropriately.

No texting or social media sites should be used during class unless permitted.

Cell phone will be confiscated for the day after one verbal warning.

Classroom Procedure:

Beginning of class

  • Walk in and begin journal.

  • Log on to computer if necessary.

End of Class

  • Stay in seat until the bell rings.

  • Push in chairs before leaving.